Interview With Mr. Charles Hudson

With technology and the internet taking over, it seems than mainstream radio is struggling to stay relevant. In order for mainstream radio to have a future it is going to have to start focusing on sticking to keeping it local and getting all of the local information.
Especially living in a big city such as Houston. The needs to know important information, such as weather and traffic.
In the 1920’s the first radio waves were sent across. From there came the Columbia Broadcasting System, The National Broadcasting Company, and The American Broadcasting Company.
Those were the 3 main networks that started off radio before television came along. Now there are Clear Channels, Radio One, Public Broadcasting, and a few private owned companies that still broadcast radio.
The business of radio is mainly in commercials done on the commercial side of radio. At KTSU they perform underwriting announcements in exchange for funding.
The biggest markets in the radio business are of course, New York and Los Angeles. Houston is not strolling too far behind holding the number 6 spot in the media market including both radio and television.
To extent internet radio has affected mainstream radio, but people still have radios in their vehicles. With internet radio listeners can choose what they want to listen to.
They can select a certain artist or genre of music and stick to it unlike mainstream radio, where you have to listen to whatever the radio station is playing at the moment.
“Only time will tell, but I think terrestrial radio will still be here….honestly said, Charles Hudson.”
In order for mainstream radio to stay relevant they are going to have to continue to more diverse and specific about the audience they reach. If a mainstream radio station has a local edge they need to keep that local edge to stay relevant.
Being both global and local, as long as mainstream radio maintains a healthy balance between the two, the relevance of mainstream radio has nothing to worry about. The future of mainstream radio still stands a chance competing against internet radio. Put it this way, you can’t satellite everything.


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